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VAYN – My Clothing Brand

Our Story

Hi there, my name is Robyn Elms. I am the founder of VAYN. This is a personal message from me to you. I want you to know that I care about each and every one of you. I believe in you. Don’t let anyone get in the way of your success, not even yourself!

VAYN is more than just a clothing brand. VAYN is on an important mission to empower everyone to be UNAPOLOGETICALLY CONFIDENT in their own skin, whatever skin that may be.

I was inspired to launch the VAYN brand after realising from both personal and passive experience, that we are facing an epidemic of extraordinary people not reaching their potential as they do not believe in themselves, do not value and respect themselves, do not practice self-love, have poor self-esteem, lack self-confidence, are not doing the things that they love and are therefore not living a life of purpose. Ultimately this sadly leads to poor mental health and well-being, a feeling of not being fulfilled and happy in their life; which in turn affects their ability to be successful in their chosen field of endeavour.

Over the years, I have come to the conclusion that the more you practice self-love, the more you tell yourself that you are good enough and that you can do the things you want to do; the more confident you are as an individual and the more likely you are to go for it in life, and have more happiness, more success and less mental health problems. 

The name ‘VAYN’ was created by flipping the negativity of being ‘vain’ into a positive, after recognising that there are so many wonderful benefits of being ‘VAYN’ and being unapologetically confident in your own skin, so long as you also encourage others to do the same.

VAYN was born out of my want to create something that people could be a part of. The #VAYNTRIBE are a family of like-minded, empowering individuals from all walks of life that are passionate about personal growth, as well as the growth of others. They believe in themselves and encourage others to believe in themselves too. The #VAYNTRIBE consists of people with varying confidence levels; from those who are just beginning their journey into self-confidence, to those that have been practicing self-confidence for a long time. In all cases, the #VAYNTRIBE empower each other to be better versions of themselves.

Our #VAYNTRIBE thrives on helping others to reach and surpass their potential, whilst also helping themselves to do the same. The great thing about being a part of the #VAYNTRIBE family is that once you are in, you are in for good and you know that you will always be empowered to be your best by everyone that is a part of the growing #VAYNTRIBE family. In our minds, the more we help others, the more we help ourselves, and this is a much better and sustainable society to be a part of. It is such a self-inspiring and euphoric feeling to know that you have helped someone take a step closer to becoming a more confident, happier and more successful person.

Another thing we care about is the environment, which is why we always opt for a slow approach to fashion, rather than the typical destructive fast-fashion that dominates the clothing industry. We use organic cotton in our garments (extra comfort and long-lasting) and recyclable packaging wherever we can as we want to start as we mean to go on – being as eco-friendly, ethical and sustainable as possible. Our tees and hoodies are currently made in a wind powered factory in India, shipped via the sea to the UK, where they are then printed in a solar powered factory to demand (no wastage). How cool is that?! We are also proud to have partnered with One Tree Planted, so now for every VAYN garment you purchase, a tree will be planted on your behalf somewhere in the world.

When you order a VAYN garment, you are making an smart investment in yourself. We ask that you to pledge to make a conscious effort to strive to incorporate the following 3 things into your life: 

1. Confidence & Self-Love

We want you to strive to improve your self-esteem, self-belief, self-worth and self-respect with the aim of being unapologetically confident in your own skin. We want you to work on having the courage to be different and fully embrace who you are on the inside and how you look the outside. We want you to accept who you are and promote body positivity. Finally, as always we want you to empower others to practice self-love and be more confident in themselves too.

2. Mental Health & Well-Being

We want you to prioritise your mental health and well-being. We want you to do more of what makes you happy and talk about the things you are passionate about. We want you to actively practice positive self-talk, telling yourself that you are good enough and that you can do anything you set your mind to (because you really can). We want you to take the time out of your day to reflect on how things are going, to relax and recharge your batteries. Finally, we want you to empower others to talk more about mental health by being an imperfectly perfect example to them and let them know it is okay to seek help if they need it.

3. Success & Happiness 

We want you to challenge yourself on a daily basis. We want you to do things that are not life-risky, but will get your heart racing and make you feel alive (even if that is feeling nervous or embarrassed). We want you to not take yourself too seriously and occasionally make a fool out of yourself for no reason other than to become more comfortable with the feeling of failing and to learn how to embrace it. We want you to go for it in life, to try new things and to take full advantage of the opportunities that come your way. We want you to celebrate your successes and give yourself the credit you deserve, whilst also staying humble. We want you to do things that are in line with your own individual goals in life, to help give your life purpose. Finally, as always we want you to empower others to go for it and achieve their aims in life too.

Our Values

In today’s society, customers are wanting to know the people behind the brands they love. To help you to get to know us, we thought it would be useful to list the values we have and strive to continue to have throughout our journey as a business and community. 

Prioritise Customers

A lot of businesses claim to do this, even the ones who actually put profit before their customers. We are a very customer centric business and we always go out of our way to assist our customers where ever we can as we understand the value of our customers. After all, if we offer a great service to our customers they will be more likely to tell their friends about the great service they received and help our business to grow. 

In the past we have discontinued using products and suppliers due to them not being of the high quality we expect for our customers. We quality check every item, and if we are not happy with it, we take it that you would not be happy with it either and contact you to let you know this is the case and contact our supplier for an immediate replacement. Our customers (and the planet) are at the heart of what we do and we make every decision with the customer in mind. If you ever have an issue, please contact us so we can help.

P.S. We are rated 5/5 on Trustpilot. Read our 5 star reviews here

Honesty & Transparency

We like honesty in people and people who are straight talking, so as a business we strive to do just that. We will always be clear about what a product is, its contents, what it can do and its origin. We will always indicate the prices of our garments and other products in a clear way with no additional fees to pay on our website.  


As a brand that cares very much about the planet, we strive to be as eco-friendly as possible. We promise to put planet before profit. Here are some of the things we are doing to help be as eco-friendly as possible (if you have any suggestions for us on this, please contact us):

  • Plant a tree for every product sold. Click here to see how many trees we have planted so far.
  • Opt for e-packing slips rather than paper ones, to save resources.
  • Use recyclable thick paper packaging for our orders.
  • Use organic cotton/bamboo/recycled/recyclable materials in our garments/products
  • Use recycled/recyclable/biodegradable materials in our packaging.
  • If a product we like is not available in an eco-friendly version, we actively choose to wait until the right products become available as we believe in starting as we mean to go on – the right way. 
  • Always on the look out for eco-friendly garments and products to launch on our website. Contact us if you have some recommendations of products you think we should stock on our website.

Inclusivity & Diversity

We see the value and potential in what very single person can offer. We want to build a community of people who lift others up, not break them down. We strive to be as inclusive as we can be, which includes people of all different sizes, ethnicity, age and (dis)ability. We are not doing this because the public wants to see this. We are a pro-inclusivity and pro-diversity brand because we represent everyone and we want to make being your unique self the norm. 

We love difference. Being VAYN is about owning who you are, truly accepting yourself, loving yourself and helping others to do the same. It doesn’t matter if you have hair loss, a boob removed, a leg missing, a giant scar on your body. We believe your differences are what makes you special and beautiful. We love our diverse community (you can see this more on our Instagram) and we wouldn’t have it any other way.


We promise to always be a positive community that encourages everyone to be themselves and to help others to do the same. 

And in that spirit, we wish you positive vibes and confidence on this day and forever more. 

Take a look at our ambassadors page to see some uplifting quotes we love from inspiring people, past and present.

Thank you for taking the time to get to know us better. We love to get to know the people who make up the #VAYNTRIBE, so don’t hesitate to send us an email about who you are to vayntribe@gmail.com.


Our Ambassadors are people that are unapologetically confident in their own skin. They embrace who they are, they are confident, they practice self-love, they believe in themselves, they go for it in life and they inspire others to do the same.

Official VAYN Ambassadors:

Robyn Elms (Founder) – Leicester, UK 

Charlotte Twinley – Arundel, UK

Sarah Fleurinor – Florida, USA

Nicolette Aliano – Delaware, USA

Maria Touimi-Benjelloun – Lille, France

Dany Gara – Tourcoing, France

Katie Vyn – Boston, USA

Cheryl Shaw – Birmingham, UK

Want to become an official ambassador?

If you would like to become a VAYN Ambassador, please read the quotes below from people who are/were unapologetically confident in their lives, to see if you share our mindset, ambition and vision for the future. If you feel like a kindred spirit, get in touch by emailing us at vayntribe@gmail.com and help us share our empowering message with the world.

Please bare in mind that we expect a commitment of posting about self-confidence, self-love and mental health to keep empowering your followers and maintain being a positive influence in their lives.

Here are some quotes to inspire you:


”Everyone of us needs to show how much we care for each other and, in the process, care for ourselves” ~ Diana Spencer – Princess of Wales

”Remember there is nothing you lack, nothing to be self conscious about yourself” ~ Marilyn Monroe – Actor, Model

”Better to be sexy and racy than sexist and racist” ~ Steven Fry – Comedian, Presenter, Activist         

”The problem is not the problem, the problem is your attitude about the problem” ~ Johnny Depp (Captain Jack Sparrow) – Actor

”There’s no reason to have a plan B because it distracts from plan A” ~ Will Smith – Actor

”Be happy in your body. It’s the only one you’ve got, so you might as well like it” ~ Keira Knightley – Actress

”Better to live one year as a tiger than 100 as a sheep”, ”No matter who you are, no matter what you did, no matter where you’ve come from, you can always change and become a better version of yourself” ~ Madonna – Singer-Songwriter

”All the people who knock me down, only inspire me to do better”, ”Be yourself, because everyone else is taken” ~ Selena Gomez – Singer, Actress

”I think honesty is the most heroic quality one can aspire to” ~ Daniel Radcliff – Actor

”The most beautiful curve on a woman’s body is her smile” ~ Bob Marley – Singer-Songwriter

”Everyday we wake up is another blessing. Follow your dreams and don’t let anyone stop you. Never say never” ~ Justin Bieber – Singer-Songwriter

”All we can do about bullies is wish them happiness and celebrate our own”, ”Be happy being you. Love your flaws. Own your qwirks.” ~ Ariana Grande – Actress, Singer

”People will say you are going the wrong way, when you are simply going a way of your own”, ”Different is good. So don’t fit in, don’t sit still, don’t ever try to be less than what you are” ~ Angelina Jolie – Actress, Humanitarian

”The difference between living and feeling alive, is using fear as a fuel to fly” ~ Indie Arie – Singer-Songwriter

We Plant Trees

Total Trees Planted so far: 12

Environmental Feel Good Bonus: We have partnered up with One Tree Planted*, so that a tree will be planted for each garment or item that is purchased on www.vayntribe.com. The tree will be planted on your behalf in Africa, North America, South America or Asia (we will select the region at random).

Why are trees so important to the environment?

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. Ever taken an Aspirin? It comes from the bark of a tree! 

Here are the six pillars that explain why trees are so vital…


Trees are like the vacuums of our planet. Through their leaves and bark, they suck up harmful pollutants and release clean oxygen for us to breathe. In urban environments, trees absorb pollutant gases like nitrogen oxides, ozone, and carbon monoxide, and sweep up particles like dust and smoke. Increasing levels of carbon dioxide caused by deforestation and fossil fuel combustion trap heat in the atmosphere. Healthy, strong trees act as carbon sinks; absorbing atmospheric carbon dioxide and reducing the effects of climate change. 


Trees play a key role in capturing rainwater and reducing the risk of natural disasters like floods and landslides. Their intricate root systems act like filters; removing pollutants and slowing down the water’s absorption into the ground. This process prevents harmful waterside erosion and reduces the risk of over-saturation and flooding. According to the Food and Agriculture Association of the United Nations, a mature evergreen tree can intercept more than 15,000 litres of water every year.


A single tree can be home to hundreds of species of insect, fungi, moss, mammals, and plants. Depending on the kind of food and shelter they need, different forest animals require different types of habitat. Without trees, forest creatures would have nowhere to call home.

– Young, Open Forests: These forests occur as a result of fires or logging. Shrubs, grasses, and young trees attract animals like black bears, the American goldfinch, and bluebirds in North America.

– Middle-Aged Forests: In middle-aged forests, taller trees begin to outgrow weaker trees and vegetation. An open canopy allows for the growth of ground vegetation preferred by animals like salamander, elk, and tree frogs.

– Older Forests: With large trees, a complex canopy, and a highly developed understory of vegetation, old forests provide habitat for an array of animals, including bats, squirrels, and a variety of birds.

Social Impact

From arborists, to loggers, to researchers, the job opportunities provided by the forestry industry are endless. We don’t just rely on trees for work; sustainable tree farming provides timber to build homes and shelter, and wood to burn for cooking and heating. Food-producing trees provide fruit, nuts, berries, and leaves for consumption by both humans and animals, and guarantee health and nutrition. 


Did you know that hospital patients with rooms overlooking trees recover faster than those without the same view? It’s impossible to ignore that feeling of elation you feel walking through a calm, quiet forest. Trees help reduce stress, anxiety, and allow us to reconnect with nature. In addition, shade provided by tree coverage helps protect our skin from the ever-increasing harshness of the sun. 


Trees help cool the planet by sucking in and storing harmful greenhouse gases, like carbon dioxide, into their trunks, branches, and leaves, and releasing oxygen back into the atmosphere. In cities, trees can reduce overall temperature by up to eight degrees Celsius. With more than 50% of the world’s population living in cities—a number expected to increase to 66% by the year 2050—pollution and overheating are becoming a real threat. Fortunately, trees can absorb up to 150 kg of carbon dioxide per year, making cities a healthier, safer place to live.

Do you know the impact you are having on the Planet?   

To work out your CO2 footprint and how many Planets we would need if everyone lived like you (which is very interesting and powerful to know), please use Stand For Tree’s CO2 & Planetary Footprint Calculator:  https://standfortrees.org/en/footprint.

Eco-Friendly Packaging

We are a conscious brand and try to be as eco-friendly as possible. 

We’re proud to send our garments out in thick brown paper packaging that is 100% recyclable. Then if needed, we will also use metal staples to ensure the parcel keeps closed, finished with some paper masking tape over the staples. 

We also send our packing slip via email as we are striving to be as paperless as possible. 

Our garments are sent to you without a label, as we believe these are unnecessary and just add to the waste problem, even if they are recyclable. 

Here are some photos of previously sent out orders, so you can get an idea of what your parcel may look like:


What happens after I have made an order?

We will email you to let you know that we have received your order. We will then get to work with preparing your order and garments. Once we have dispatched your order out for delivery, we will send you an email with your e-packing slip to inform you that your order is on your way to you and to let you know your tracking number in case you would like to track your parcel’s whereabouts. 

How long will it take for you to process my order?

Please allow 5 working days for preparing and processing your order ready for delivery. Garments are made to order, to prevent garment waste, which is why things will take a little longer to process. #slowfashion

I haven’t received my order. What should I do? 

Please contact us so we can investigate this for you and work towards a solution.

What countries can you deliver to?

We can deliver orders to most countries worldwide. However, if we are unable to deliver to your location after making a purchase, we will contact you to let you know this is the case and offer a full refund.

What are your delivery costs?

United Kingdom: Royal Mail Signed For – £3.95*

Europe: Royal Mail Tracked and Signed – £11.60* 

International: Royal Mail Tracked and Signed – £15.80* 

*Please note that if the actual cost for delivery (as this is based on weight) is less than the cost you paid for delivery, we will automatically refund the difference to you after dispatching the item(s) to you. We operate like this to make it fairer for all, so you end up paying the cost it costs us to deliver. Zero mark up.

How long will it take to post my package after it is sent?

This will depend on your location. Please use the following as a guide. 

United Kingdom – 1-3 working days

Europe – 5-7 working days

International – 7-10 working days 

If the delivery time exceeds the estimated delivery dates above by more than a week, please get in touch with us so we can look into this for you.

Can I change my delivery address?

If we have not yet shipped your order, you can contact us to change the delivery address for you. If the order has already been shipped, we will be unable to change the delivery address and will be unable to offer a replacement order.

Can I track my order?

Yes. All of our orders are tracked using Royal Mail Tracking. If you would like to track your order, just enter your tracking number when you receive that from us on Royal Mail Track & Trace section of their website. 

What will be included in my package?

Your package will only contain the items you have ordered, with any eco-friendly padding (such as paper) if needed. We send our packing slips to you via email as we are trying to be as eco-friendly and paperless as possible, so please do not be alarmed when your package does not have a packing slip (it will be in your emails – if it is not, please email us). 

Will I have to pay any additional fees?

All of the fees you need to pay VAYN for the cost of your item(s) and delivery are inclusive of VAT. Please note that VAYN is not liable for the payment of any customs or other fees you may experience when you collect your order.

What happens if I would like to return or exchange an item?

In the unlikely event that you are unhappy with your order, please send an email to vayntribe@gmail.com so that we can assist you with either a refund or an exchange. 

Please note that you will be responsible for the cost to return your order back to us, but if the fault is due to ourselves (such as sending the wrong sized garment or wrong garment entirely), we will reimburse the cost of return, upon seeing a proof of postage. 

We recommend using a recorded delivery service when returning items to us as if the item gets lost in the post we will be unable to offer a refund. 

Returned items must be in the original condition, with no signs of extended use or wear and returned in its original packaging. 

If you are exchanging an item, please note that your replacement order will only be dispatched once the original order has been returned to us.

Full refunds or exchanges will be accepted if the order is returned to us within 28 days from the date we dispatch your order for delivery. 

Please allow 3-5 days for the refund to be processed, once we have received and checked your return.

Do you have a size guide?

Size information is provided for each product individually in the product descriptions. If you have a specific question about the sizing of our garments, please email us at vayntribe@gmail.com so we can help you. 

Can I get involved in modelling for VAYN?

Yes you can. We are looking for a diverse range of models from all walks of life, ages and abilities. If you would like to hear about new VAYN photoshoot opportunities, please email us at vayntribe@gmail.com. 

If you have any further questions that have not been answered by our FAQ, please get in touch with us via our email vayntribe@gmail.com.

How can I stock VAYN in my physical/online store?

If you would like to stock VAYN in your store, please email us at vayntribe@gmail.com to get the conversation started. We are excited about the prospect of working with stockists based both in the UK and internationally.

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